Is it a paste? Is it a gel? No… it’s SUPER.GOO. Packed with super-hero qualities to create a firm-holding, rubbery-gel that dries to a slick natural finish. Super-defined texture and style are created from our no-flake, water-soluble setting and moulding gel, that not only enhances volume and hold, but doubles up as a great curl enhancer.
APPLY. STYLE. HOLD. Apply SUPER.GOO to damp or dry hair.
Creating SUPER.GOO was all about creating something that provided me with thick, modern, chunky texture – I wanted more than a gel, something with a more modern feel that left the texture rough, yet gave a really strong hold. I also didn’t want crispy, crunch – I wanted moveable, modern chunky texture, which is the result you get from SUPER.GOO, an essential part of our STYLE/CONTROL regimen.